Qualified Lead
In 7 Days. Guaranteed.
No fluff. No "brand awareness" excuses. Within 7 days of your campaign going live, you will have a real, qualified lead in your pipeline — or we work for free until you do. If we still have not delivered within 30 days, you get your first month back. No questions asked.
Guarantee
Leads that close.
We help home service companies — HVAC, roofing, plumbing, solar, and general contractors — build a steady, predictable pipeline of qualified leads using professional content and proven ad systems.
Start where it makes sense for your business today. Every package is built to move the needle and scale when you are ready.
Your First 30 Days With Us
Before a single ad runs, we do the work right. We learn your business, create high-quality content, and build a system built to convert. Here is exactly how your first 30 days unfold.
Forward
- ✓On-Location Shoot — we come to your job site or office
- ✓20 Professionally Edited Ads — final versions, platform ready
- ✓Scripted & Directed — we handle all creative direction on set
- ✓Captioned & Branded — ready to upload and run immediately
- ✓Monthly Content Delivery — fresh ads every single month
Not included: Ad management, landing pages, lead capture, CRM integration, or the 7-Day Lead Guarantee.
Generation
- ✓1 Branded Shoot — studio or on-location, 2–3 hrs
- ✓8–12 Short-Form Ad Videos — conversion-optimized
- ✓8–12 Static Ad Creatives — Meta and Google campaigns
- ✓2 Long-Form Videos — testimonials, walkthroughs, brand story
- ✓Full Ad Management — Meta and/or Google, A/B tested monthly
- ✓Landing Page Build and Management — high-converting lead capture
- ✓Lead Qualification System — pre-screens leads before they call you
- ✓CRM Integration — leads flow directly into your pipeline
- ✓Weekly Lead Reports — leads, cost per lead, performance
- ✓Monthly Strategy Call — 30-min review with your account lead
- ✓7-Day Lead Guarantee — or we work free until you get them
Partner
- ✓2 Branded Shoots — studio and on-location, up to 4 hrs each
- ✓16–20 Short-Form Videos — ads and organic, platform-optimized
- ✓16–20 Static Ad Creatives — Meta, Google, and social
- ✓4 Long-Form Videos — brand story, testimonials, service spotlights
- ✓Full Social Media Management — daily posting, captions, engagement
- ✓Full Ad Management — Meta and Google, multi-campaign A/B testing
- ✓Brand Strategy & Identity — messaging, positioning, visual consistency
- ✓Multiple Landing Pages — built and managed per offer
- ✓Lead Qualification System — full pipeline pre-screening
- ✓CRM Integration & Automation — follow-up sequences configured
- ✓Reputation Management — Google review strategy and response
- ✓7-Day Lead Guarantee — or we work free until you get them
| Feature | Content Forward | Full Lead Gen | Growth Partner |
|---|---|---|---|
| Monthly Rate | $1,500 | $2,500 | $5,500 |
| Annual (1 Mo. Free) | $16,500 | $27,500 | $60,500 |
| Minimum Commitment | 6 Months | 6 Months | 6 Months |
| Monthly Shoot | 1 on-location | 1 / mo | 2 / mo |
| Ad Videos Produced | 20 final ads | 8–12 | 16–20 |
| Static Ad Creatives | — | 8–12 | 16–20 |
| Long-Form Videos | — | 2 / mo | 4 / mo |
| Ad Management Included | — | ✓ | ✓ |
| Landing Page | — | 1 page | Multiple |
| Lead Capture & Qualification | — | ✓ | ✓ |
| CRM Integration | — | ✓ | + Automation |
| Social Media Management | — | — | ✓ |
| Brand Strategy & Identity | — | — | ✓ |
| Reputation Management | — | — | ✓ |
| Performance Reporting | — | Weekly | Weekly |
| Strategy Calls | — | Monthly | Monthly |
| 7-Day Lead Guarantee | — | ✓ | ✓ |
| Client Owns All Assets | ✓ | ✓ | ✓ |
| Recommended Ad Spend | Client managed | $1,500–$3,000 | $3,000–$5,000 |
Note on Ad Spend: Ad spend is billed separately and goes directly into your own ad account — it never passes through us. Our retainer covers strategy, content production, and full campaign management. You control the budget. We control the results. For most home service companies, a single job covers the entire month's retainer. The ad spend is the fuel. We build and drive the engine.
A qualified lead is a homeowner or decision-maker who has submitted their name, phone, and service request through your lead capture system, confirmed they need service within 30 days, and is reachable by phone or email.
Content Forward is built for companies that want a consistent supply of professional, ready-to-run ad content every month but already have someone managing their ad campaigns in-house. We handle all the filming, scripting, directing, editing, and delivery. You control where and how the ads run.
No. For Full Lead Gen and Growth Partner, we build everything from scratch — ad accounts, landing pages, lead capture, and creative. If you already have campaigns running, we audit and take over as part of onboarding at no extra charge.
Primarily Meta (Facebook and Instagram) and Google. HVAC and roofing typically perform best on Meta. Plumbing and emergency services often do better on Google Search. We recommend the right mix based on your service type and local market.
For Full Lead Gen we recommend $1,500–$3,000 per month. For Growth Partner, $3,000–$5,000 per month. Ad spend goes directly into your ad account and is always separate from our retainer fee.
You do — always. All content, ad accounts, landing pages, and lead data belong to you from day one. If you ever leave, you take everything with you. No lock-in on your own assets, period.
Because launching with bad creative is worse than not launching at all. The first 18 days are used to understand your business, shoot professional content, write strong ad copy, and build the full system. When we launch, we launch with everything ready — which is exactly why the 7-Day Guarantee is realistic.
Full Lead Gen focuses on building and running your lead generation system — content, ads, and pipeline. Growth Partner takes over your entire marketing presence including brand strategy, social media management, reputation management, and CRM automation. It is the difference between a lead system and a full growth team.
Absolutely. You can upgrade mid-contract at any time — the difference in retainer is added to your next billing cycle. Most clients start on Content Forward or Full Lead Gen and move up once they see what a systemized pipeline does for their business.
We come to your job site or office for an on-location shoot. We capture team photos, work footage, before and afters, and testimonials. Everything is scripted, directed, edited, and delivered within 5–7 business days. Growth Partner clients receive two shoots per month.
Your contract rolls month-to-month automatically unless you give 30 days notice. Most clients transition to annual agreements to lock in the one-month-free rate. We reach out with renewal options before your 6 months are up.
HVAC, roofing, solar, plumbing, electrical, landscaping, pest control, and general contracting. These are our primary verticals because they have high job values and a consistent year-round need for new leads.
We work with GoHighLevel, HubSpot, Jobber, ServiceTitan, and most major CRMs. If you do not have one, we recommend and set up GoHighLevel as part of your onboarding — it is purpose-built for home service businesses.
Some of our Clients
